Search Engine Optimization
Search engine optimization, typically abbreviated as SEO, is the process by which your website is optimized so that search engines like Google will both find it and rank it amongst the top search results. For example, if you are a Los Angeles criminal defense attorney and you hire us for SEO services, we will either adjust or redesign your website so that Google and other search engines will place it higher within the search results.
Why is SEO Important?
More than ever before, people are turning to the Internet to find local businesses. In the five years since 2007, the annual volume of searches for local businesses has increased by over 2 billion searches 1. For most people, the Yellow Pages are now arcane tomes used primarily to prop up computer monitors a little higher. In other words, if your potential customers can't find you on Google, they might not find you at all.
However, it's not enough to be listed on Google. It's not even enough to be at the bottom of the first page on Google. The top search result on Google gets more clicks than the second and third results combined. Beyond the first few Google results, your website may as well be listed in Never-Never Land.
Therefore, in order for your website to fulfill its function of boosting your lead generation and sales, you need strong search engine optimization. With strong SEO, you will see your website traffic rapidly climb, leading to an increase in business.
Key Components of Search Engine Optimization
The most important component of search engine optimization is strong, relevant, and findable content. In the SEO world, there is a saying that “Content is King,” meaning that your website needs to value meaningful and well-written content above all else.
Within your content – that is, your web pages that describe your services, your blog posts, your image galleries, and your reference articles – each page should be optimized with the correct keyword phrases, proper page titles, titled images, and keyword-rich anchor text.
Don't leave search engine optimization to chance. We've helped dozens of businesses land in the top few spots on Google and we can help you, too. Contact us today to discuss SEO options for your website.