A pay-per-click or PPC campaign is an online advertising campaign designed to bring your business an immediate boost in qualified website traffic. Generally speaking, PPC campaigns should never be intended to replace search engine optimization. However, there are times when a PPC campaign is a good choice for your business. These times include:
•    You've just started to optimize your website for search, but you need a boost in traffic immediately.
•    You have a time-sensitive sale that you want to promote.
•    Certain keyword phrases are too competitive for your website to rank well in the organic search results, but you still want traffic from these phrases.

Example of the Right Time and Right Way to Use Pay Per Click

Imagine a local cosmetic dentist who just opened a second office in a new area and wants to build his book of business quickly. He's hired us to create the best possible website for the new office, but we advise him that it might take one or two months for their hard work to start to pay off. In the meantime, this dentist really needs to get the word out about his new location quickly. We suggest a short-term PPC campaign.

How Pay Per Click Works

With pay-per-click, you set the maximum amount you will pay for each click, then give your campaign a certain budget. For example, you might specify that you will pay up to $1 per click, but you will only spend a maximum of $200. Once your budget has been reached, the pay-per-click ad automatically stops running.

You can be incredibly specific with pay-per-click ads. You can target only people who live within a certain area, only show your ad on mobile devices, or only show your ad at certain times of the day. You can then monitor the ad very closely to see what happens when people click on your ad – do they call your office or just press the “Back” button? In essence, a PPC campaign puts you in control of your own advertising.

It's easy to lose money with a PPC campaign if you've never run one before. Instead of leaving your PPC campaign to chance, contact us today to find out about our pay-per-click services.