Directory Submission
In order to understand the importance of directory submission for your website, you first need to understand the difference between a directory and a search engine.The first directory of all was Yahoo!. Back then, Yahoo! consisted of a couple of college guys who started to create a list of their favorite web pages. At that time, the World Wide Web was still relatively small, but it was getting big enough that it was harder to find websites unless you knew the exact URL. The founders of Yahoo! intended their directory to be a “best of” the web, a place where people could go to find online information that was important to them.
As the web exploded in size, adding websites by hand became unrealistic. Gradually, search engines started to replace these hand-coded directories. Today, Yahoo!, Google, and Bing all use mathematical formulas instead of humans to suggest to searchers the most relevant websites for their search phrases.
Do Directories Still Matter?
Although search engines long ago eclipsed directories, website directories do still matter. Mainly, they still matter because actual human beings review the submission before adding it to the directory. Search engines like Google know that directory links come from actual human beings, so the links that come from directories are rated highly by the Google search algorithm. In other words, when the Google search robot finds links your website from directories, your website gets a boost in the Google search engine results. Therefore, the directory submission process is an important part of any link building campaign designed to increase web traffic.
A Time-Consuming Process
Hand-submitting your website to dozens of key directories, then following-up on these submissions to make sure that they were actually received and processed, is a very time-consuming endeavor. It is because directory submission is so time-consuming that many businesses fail to do it.
However, getting your business listed in as many directories as possible is still a crucial element to your website optimization. We can take over the tedious process of submitting your website to directories to ensure that your business is listed in the most important directories for your particular industry.
